If you are an artist you must share your art on social media
- January 22, 2019 I Cara Christopher -
Online social media platforms are an excellent way for artists, designers, photographers, and all creative professionals to share their work. It is a great way to network with potential clients and customers. It is also very helpful when it comes to networking with other artists and designers. These are the best social media platforms that artists should be on.
Instagram is an almost ideal platform for visual and digital artists as well as graphic and web designers. You are post images, videos, and links to your website as well as connect with other artists. It is easy to share your own work, and you can view the work of many other artist and designers through the platform, therefore you can easily gain inspiration. One of the best features of Instagram is that you can use hashtags to make it easier for people to find your account and work. The hashtag system that Instagram uses is also ingenious for finding the exact images and accounts, and therefore connecting with the people that you want to connect with.
Facebook is essential for artists, designers, photographers, and other creative people because it is one of the only platforms in which you can invite your friends and all your other acquaintances and contacts to events that you are having. For example, if you are having an art opening you can create an event invitation and send it to everyone that you know through Facebook. That is the biggest advantage. Facebook is also a more personal platform that allows you to connect to potential clients and customers on a more one-on-one, friendly basis. You can also use Facebook to market directly to your target audience base as well.
Pinterest is another great place to showcase your work and drive people to check out your brand and your website. This platform is particularly popular with people who are interested in hand crafts, interior design, art, graphic design, and photography. The platform is less text heavy than an app like Facebook, it is much more visual. It is closer to the layout of Instagram, which is ideal for visual artists and designers. You can pin a photo to Pinterest and have that photo link back to your website. So whenever someone clicks on an image of your work, it can take them directly to your website where they can order your products, see your portfolio, or hire you.
Creating video content is very important for all entrepreneurs and it is definitely relevant to artists and designers. All creative professionals should try doing video marketing through Youtube because it is by far the most personal platform. When people are able to see your face and watch you through video marketing they are much more likely to become clients or customers. There are many artists and designers who have created lucrative business by using the Youtube platform to create tutorials and get their work out there.
Behance is a site that is specifically for artists and designers to share their portfolios. It is owned by Abode, the company that makes Photoshop, Illustrator, InDesign, and many other platforms for graphic and website design. Behance is a great choice for showcasing your portfolio and connecting with other designers. You can also use the platform to connect with potential clients and business partners.
The major advantage to using Twitter is that it has a huge userbase. You can access and be exposed to millions of people online if you put your work and your brand on Twitter. Twitter is great for sharing links to your website and driving traffic to other places online in which possible connects and clients can see your work. Networking is the one thing that Twitter does best, especially if you are interested in contacting journalists who can write positive reviews of your work and blog articles about you that can be shared with a wider audience.
Millennials might remember DeviantArt from when we were in middle school because it was created almost 20 years ago. DeviantArt is still going strong and remains a popular platform for fine artists, illustrators, and graphic artists. It is a platform for underground artists to network and support each others work.
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